A couple of years ago I woke up to a huge amount of orders, a truly eye watering amount compared to usual. Why is this I thought? A quick look at where they were coming from and I discovered that the fabulous Anna Murphy of the Times has included NukuNuku in a list of the best Thermals to wear in 2020! Fan-bloody-tastic! The orders kept coming and I ran ran around like a mad thing keeping up, picking and packing, answering queries and getting more stock in to keep up with demand. So exciting! This small business has been doing its thing since 2010 bringing high quality haramaki to the UK, with our own brand made here in the UK and our woolly ones made in the EU (and it turned out that Brexit was truly truly bad for business, what a surprise….).
The article can be found here
but as we don't all have a subscription this is what it said (about NukuNuku anyway, Uniqlo don't need any free advertising from me ;))
Haramaki, the secret to keeping your core warm
There’s another key weapon in my cold weather arsenal, one that has transformed how I feel, whether I am outdoors or in. It’s a version of what the Japanese call a haramaki, literally a “belly band”, which is designed to keep your core warm.
Think a downwardly mobile boob tube, if you will. I know: ridiculous. Yet not when you experience the impact it has on your body temperature. It’s remarkable. There are even purported to be health benefits. Acupuncturists often recommend them for menstrual issues and infertility, and for lower back pain.
I bought my cotton Lycra ones from the British company Nuku Nuku a few years ago (from £14, nukunuku.co.uk). The month ahead may prompt me to invest in its ultra-warm angora iteration (£29.50)." (blame Brexit for the price rise since this article, sorry)
Great isn't it?! Thank you Thank you wonderful Anna Murphy from this downwardly mobile boob tube purveyor xx