A couple of weeks ago I woke up to a huge amount of orders, a truly eye watering amount compared to usual. Why is this I thought? A quick look at where they were coming from and I discovered that the fabulous Anna Murphy of the Times has included NukuNuku in a list of the best Thermals to wear in 2020! Fan-bloody-tastic! The orders have kept coming and I have been running around like a mad thing keeping up, picking and packing, answering queries and getting more stock in to keep up with demand. So exciting! This small business has been doing its thing since 2010 bringing high quality haramaki to the UK, with our own brand made here in the UK and our woolly ones made in the EU (not sure how thats going to work out from the end of December with us leaving the EU but thats another issue…).
but as we don’t all have a subscription this is what it said (about NukuNuku anyway, Uniqlo don’t need any free advertising from me ;))
Haramaki, the secret to keeping your core warm
There’s another key weapon in my cold weather arsenal, one that has transformed how I feel, whether I am outdoors or in. It’s a version of what the Japanese call a haramaki, literally a “belly band”, which is designed to keep your core warm.
Think a downwardly mobile boob tube, if you will. I know: ridiculous. Yet not when you experience the impact it has on your body temperature. It’s remarkable. There are even purported to be health benefits. Acupuncturists often recommend them for menstrual issues and infertility, and for lower back pain.
Sceptical and think you don’t need one? You may be if you haven’t yet tried them (but you will be hooked when you do!) You can test it out by tying a scarf round your waist to try the effect. Soon you will see that having the core of your body insulated raises your body temperature all over. This is because the inner organs are warm, increasing your circulation, which spreads heat all over your body, even to the toes and fingers:
Vascular surgeon Eddie Chaloner (in the Daily Mail).’When the limbs are exposed to colder temperatures than the torso, blood vessels in the arms and legs constrict. Blood then bypasses the limbs and floods to the torso. Being wrapped around the stomach will help the body to maintain its core temperature so that it doesn’t lose heat.’
So basically, warm your core to warm you all over. You can wear them over or under your clothes and you need a snug fit.
Our Haramaki will help you maintain an overall warmer body temperature and so suit anyone who needs extra warmth – those who work or play outdoors in all seasons from gardeners to sea swimmers, those who need to keep warm and stretchy such as pole dancers, aerial athletes, yoga practitioners etc. They are great for health problems such as period pain, back ache, chronic fatigue, Raynauds etc etc.
PS. Two recent comments on one of our Facebook Ads suggest that a vest would have exactly the same effect (thanks ladies!). Are they are better than a vest? Yes! Here is why – because they don’t show through your clothes (unless you want them to), they don’t ride up like vests can, they extend down to cover more of you where you want it and you don’t feel like you are wearing too many layers. And key point (especially for those of us women in the merry perimenopause) is that you take them off easily when you get too hat and without stripping right down! Vests are great, haramaki are even better 🙂
“Discovering haramaki has made my days at the markets so much nicer! My back and bum where I feel the cold the most after the first couple of hours outside are covered by the haramaki which makes a massive difference. I am looking at the wrist warmers next….”
Our haramaki and other ‘bits warmers’ are great for those on market stalls. They tend to be outside and standing around quite still – definitely going to be feeling the cold. We have a few customers who report how useful our haramaki are for keeping them warm when working outside – today we feature one of those, Etsy Seller extraordinaire, Katja of InkyKat Studios….
Despite loving printmaking Kat only discovered screen printing a few years ago when her mum bought her a three day course in screen printing for her birthday. “I just loved how, by using paper cut templates, you can create these clean crisp images. Printing on fabric allows me to add another dimension to my work by utilising some of the gorgeous prints I come across.”. Kat does commissions which make fantastic presents. Many people get their pets, or kids done as beautiful gifts.
Kat sells her beautiful hand cut screen-prints on Etsy and at various craft markets at the weekends throughout the year. She is currently developing a clothing range hand printed with her designs onto organic cotton t-shirts, bags and sweatshirts.
Many of the markets Kat sells at are outside or poorly heated and the traders can get really cold however many layers they put on or hot tea they pour into themselves. Now they have the answer! Warmth from the core with a haramaki 🙂
This all helps with NukuNuku‘s mission, keeping the nation warm, one core at a time…..
The temperature has dropped and the wind has picked up. It is starting to feel like Autumn. Haramakis are a great addition in the ‘in-between seasons’ days – keeping you warm and allowing you wear your summer clothes a bit longer with their extra layering just where you need it. At your core. They will help keep you outside in the sunshine despite the cooler weather, like Alex spotted here in at the beach in a Ninja Haramaki.
So running a business mainly selling core-warmers could be tricky in the summer – or so you would think! While we can’t really argue that when the weather goes about 20 degrees only those who really feel the cold need a haramaki for warmth – there are plenty of times when one is invaluable throughout the summer months….
Protect yourself from air-conditioning – in offices and on planes. How many times have you got off a long plane journey and come down with a cold? or tried to sleep under the scratchy free blanket but not been able to because of the draft and cold? Put on your core-warmer and snuggle down to a good sleep and get off feeling refreshed.
2. Take your haramakicamping or to the beach and put it on as evening cools. Takes up little space but packs a big cosy punch. Really helps when sitting round a campfire when your front is toasty and your back is facing out into the cold evening.
3. Beach life! surfing, sea swimming, picnics etc – the Sea will cool you down however warm it is on land. The haramaki in the bag can make the difference between having to leg it home shivering or being able to sit out on the beach enjoying the post-dip glow!
4. British Weather – “There’s no such thing as bad weather, only bad clothes”. In Swedish, it means “Go outside.” You can still wear your summer clothes when the temperature drops – just add a haramaki as an extra layer and enjoy the great outdoors – whatever the weather!